Why decided ARCTIC to launch a new logo?
ARCTIC stands for innovation and continuous development and this is as well reflected in our branding and company logo.
Has the ARCTIC philosophy changed?
ARCTIC’s philosophy has not changed since the beginning – offering consumers a good price-performance ratio and innovations for affordable prices. That’s what we do with a new look and the same reliable quality.
I have received a product with an old logo. What does that mean for the product I bought?
The new logo is implemented gradually. This is the reason why some of our products are still signed with the old logo, but feature our latest innovations and most recent technology.
When is the new website online?
Our new ARCTIC website will go online in a new and userfriendly design in the course of 2017.